Event Brand Identity
THE BRIEF | Identify a brand, company or organisation with an image problem, creating and branding an event to revamp their image.
THE SOLUTION | SlothFest, a 'celebration of Laziness', is an event that aims to revitalise the image of furniture company La-Z-Boy, utilising current trends to attract a young and diverse demographic.
Current | Relaxed | Inviting
Student Brief at Shillington.