Slothfest 

Event Brand Identity

THE BRIEF | Identify a brand, company or organisation with an image problem, creating and branding an event to revamp their image.

THE SOLUTION | SlothFest, a 'celebration of Laziness', is an event that aims to revitalise the image of furniture company La-Z-Boy, utilising current trends to attract a young and diverse demographic.

Current | Relaxed | Inviting

Student Brief at Shillington.

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